Business

A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the 'MBA in a book' category, "The Portable MBA", Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight - but don't need the hassle of business school - have turned to the "Portable MBA" series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition... read more

Angry and upset customers are a challenge to any business. They cause stress for staff and, if not handled well, customers will tell others about their negative experiences. This book provides practical solutions to help you respond effectively to difficult customers and remain relatively stress-free, while giving good service. Through the story of the likeable characters in Sophie's Cafe & Bar you will learn how to deal with the range of customers and emotions you are likely to encounter. You will discover how to: respond to u... read more

Good Boss, Bad Boss was inspired by the thousands of emails, calls and conversations that Robert Sutton received after publishing his bestseller The No Asshole Rule ? he found that most of the stories and cries for help he received revolved around one central figure in every workplace: THE BOSS. Sutton's subsequent research showed that the success of every boss depended heavily on how well (or badly) they managed those they worked with and in Good Boss, Bad Boss he demonstrates this by weaving together the best psychological and ma... read more

A Thought Leader is someone that is operating on the cutting edge. They are admired because of their ability to innovate and implement in ways that earns them the respect and admiration of people as a leader in their field. Ask anyone in any organisation who is 'known' for making things happen and they will point out the Thought Leader. They are the entrepreneur that finds a new product to bring to market, the real internal leader that is not found on any organisational chart or the consultants that others go to time and time again... read more

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift f... read more

Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and t... read more

'This is one fish story that doesn't exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it, it's quite a catch!' -- Spencer Johnson, author of Who Moved My Cheese? 'I recommend their book to anyone, on any level, who wants to make a difference at work.' -- Hyrum Smith, co-chairman Franklin Covey Co. 'The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organisation too.' -- Ken Blanchard, from the Foreword

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In any conflict, the First Alternative is my way, and the Second Alternative is your way. The fight always boils down to a question of whose way is better. This book presents a new and practical, but incredibly effective and eye-opening, way to reach resolution through using the 'Third Alternative'. The Third Alternative moves beyond your way or my way to a higher and better way - one that allows both parties to emerge from debate or even heated conflict in a far better place than either had envisioned. With The Third Alternative,... read more

Sensational books like "Freakonomics" have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? And how do you make money from them? "Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking... read more

What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out Daniel Pink, author of DRIVE and A WHOLE NEW MIND Economics at its best George A Akerlof, Nobel Prize-winning economist A brilliant book...a must-read Teck-Hua Ho, Haas School of Business, Berkeley Any smart business needs a 'moneylab' of its own Ori Brafman, author of Sway and Click Of the many books on behavioral economics, none are as effective as Secrets of the Moneylab in applying science to the practical world of business. Rea..read more

From the acknowledged expert on setting up and running small business, a practical and very useful guide to finding new business opportunities and evaluating them for their commercial potential.

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day -- in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results. Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define ... read more

Steven Levitt, the original rogue economist, and Stephen Dubner have spent four years uncovering the hidden side of even more controversial subjects, from terrorism to shark attacks, cable TV to hurricanes. The result is "Superfreakonomics". It reveals, among other things: why you are more likely to be killed walking drunk than driving drunk; how a prostitute is more likely to sleep with a policeman than be arrested by one; why terrorists might be easier to track down than you would imagine; and, how a sex change could boost your s... read more

Like Freakonomics, but better ... thrilling ... you are guaranteed a good time ... underneath the dazzle, there is substance too -- Tim Harford Financial Times Levitt is a master at drawing counter-intuitive conclusions ... great fun ... Superfreakonomics travels further than its predecessor -- Tom Standage Sunday Times A humdinger ... Page-turning, politically incorrect and ever-so-slightly intoxicating, like a large swig of tequila The Times

Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? That the diamond engagement ring was a marketing gimmick invented by De Beers? That popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. THE GRUEN TRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, techn... read more

A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.

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43 MISTAKES is Duncan Bannatyne's guide to the common traps people in business fall into, and how to stay out of them. Imagine you had your very own personal business adviser, who could give you the benefit of their expertise and help you avoid making costly, embarrassing, time-consuming and even career-ending mistakes. Duncan Bannatyne is that person and he's here to help you. 43 MISTAKES will make sure you avoid the most common business howlers, and is just as relevant if you are a sole trader on the high street or a bond trader in the City.

This is the third title in Capstone's new, essential business series What You Need to Know About... These accessible books will get anyone up to speed on a core business subject, fast.

Anecdotes from Carol Burnett, Mark Spitz, Arnold Schwarzenegger, and others add a lively touch to this inspirational book. "Mind Power Into the 21st Century" takes a practical approach, giving readers techniques that they can apply to their own lives. This accessible road to personal improvement is simple, easy, and straightforward, without all the jargon. 19 illustrations. First published 1997.

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Bestselling author and economist Ravi Batra takes aim at the obstacles to global prosperity from corrupt financial institutions to political motivations and makes a big statement about what the economy needs.

"The analysis is keen and provocative, and the conclusions unorthodox as ever." -Publishers Weekly "Dr. Batra vividly portrays the way in which public disgust for corruption, both corporate and federal, is becoming a serious force for political change." -Dr. W. Curtiss Priest, Director, Center for Information, Technology,& Society, MIT Praise for Greenspan's Fraud: "The most thoroughgoing assault on the Maestro's legacy so far." -Cecil Johnson, Fort Worth Star-Telegram "As always, his economic arguments are expressed elegantly...read more