You are a Brand!: How Smart People Brand Themselves for Business Success

Description

A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.

Reviews

Self-branding is not optional in today's insecure world of commerce. An excellent and welcome edition to the all-too-small library on the subjectA" Tom Peters, author of Re-imagine!

Author description

Catherine Kaputa is founder and president of SelfBrand, a personal brand consulting firm, and author of the award-winning U R a Brand! A twenty-year advertising and branding executive, she led the I Love New YorkA" campaign, worked with marketing gurus Al Ries and Jack Trout, was SVP at Citigroup Smith Barney for over ten years, and has taught branding at New York University, Stern School of Business. Visit her website at www.selfbrand.com

Stock Information

General Fields

• ISBN : 9781857885453
• Publisher : Nicholas Brealey Publishing
• Imprint : Nicholas Brealey Publishing
• Publication date : May 2010
• Dimensions : 234mm X 156mm X 14mm
• Produced in : United Kingdom
• Product Type : books

Special Fields

• Pages : 232
• Dewey classification : 650.1
• Edition : 2nd Revised edition
• Bind : Paperback
• Author : Catherine Kaputa